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About Jhelum Loves

If you take a look at my career (beauty editor of Harper’s Bazaar India, marketing head for Sephora India & founder of Beauty Beats & Jhelum Loves) you will see that I have only ever worked in the beauty & grooming industry. My life’s trajectory has caused me to believe that beauty is not a right, or a privilege but a seamless part of life. Everything you do for yourself – from the way you wear your hair, or your favourite shade of lipstick & how you host people at your home – reflects an inner, unique well of beauty. And that’s the reason why Jhelum Loves is based on the principles of Bach Flower Remedies, Aromatherapy & Chakra Healing – philosophies that empower individuals to lovingly heal oneself. All my products are handcrafted with the key ingredients of love & a deep prayer for the user, because at the end of the day the success of my little creation depends on the smile that it brings to your face.

-Jhelum Biswas Bose, Founder of Jhelum Loves

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